who
we are
Founded in 1938 by sociologist Jean Stoetzel, Ifop pioneered the survey method and was the first to conduct public opinion polls in France. Over the years, Ifop has expanded across Europe, the United States, and China, establishing itself as a specialist in understanding consumers and citizens. Today, it is a multi-expertise group that includes Sociovision, Occurrence, Deep Opinion, and Brain Value. Driven by the conviction that people are the force behind change, and fueled by a passion for human insights, a culture of expertise, a commitment to objectivity, and an investigative spirit, the Ifop group has set itself the mission of connecting with people. By deciphering their expectations, attitudes, and behaviors, Ifop supports its clients in a holistic way, helping them identify the levers to create value and pave the way to a positive future.
The Ifop Group is driven by 4 values :
Find the details of our values by following this link.
ifop group subsidiaries
Key Data
Consolidated revenue
Average age
Gender ratio
our professional partners
Timeline
New Brand Platform
2024
Brain Value joins the Ifop Group
2023
Occurrence joins Ifop Group
2022
Opening Ifop Inc. in New York
2020
Sociovision joins Ifop Group
2019
Ifop celebrates its 80th birthday and introduces its ambitious “Move to Data Living” strategy
2018
Using “rolling polling”, Ifop’s prediction of the French presidential election results are the most accurate of all pollsters
2017
Ifop named official partner of the first edition of the Stratégies-Media Changers Grand Prix
2017
Ifop is the first market research organization to offer fully immersive virtual reality models for qualitative research
2017
Laurence Parisot sells 100% of Ifop’s capital to Dentressangle Initiatives
2016
Ifop and the Journal du Luxe launch “It’s Luxe Time!”, the first morning discussion forum for luxury professionals
2016
Creation of ChinaInside, a research entity to help companies grow their business in China
2015
Ifop named exclusive partner of COP21
2015
InCapsule by Ifop launches “Picture Prospective”, awarded the Research and Innovation Silver Trophy in 2016
2014
Ifop launches Euro-Rolling, a rolling voting intentions poll for the European elections
2014
Ifop launches a new inspiration management unit, InCapsule by Ifop
2014
Creation of Ifop Beauty & Wellbeing, beauty expertise developed by the Ifop Luxury and Consumer divisions
2012
Ifop is the first organization to publish its surveys on iPhone and iPad
2010
Creation of training days on “Winning sustainable development strategies”
2009
Ifop and the Women’s Forum conduct in situ research on opinion leaders’ perceptions of the theme “Time to change, time for action”
2009
Ifop develops expertise in large-scope studies
2009
Ifop named official partner of the Stratégies- Grand Prix du Luxe and launches the “Luxury Trend Report”
2008
Stéphane Truchi become the new chairman – Organization of the company into 6 divisions
2008
Ifop conducts large-scale research on the role of women in French society. Laurence Parisot presents a summary of the findings to Hillary Clinton.
1998
First research organization to set up operations in China with the opening of its subsidiary in Shanghai: Ifop Asia
1996
First preparatory study on the switch to the Euro by Rocard Mission. It identifies the absolute necessity of a transitional period.
1993
In conjunction with its Gallup network, Ifop participates in a wide-ranging environmental survey conducted in 40 countries.
1991
Laurence Parisot arrives at the Head of Ifop
1990
Together with RTL, Ifop conducts an “exit poll” for the first time, questioning voters as they leave the polling stations in French municipal elections
1983
Ifop launches, coordinates and analyzes the first Eurobarometer surveys carried out in nine countries (West Germany, Belgium, Denmark, France, Ireland, Italy, Luxembourg, Netherlands, United Kingdom) on behalf of the European Commission
1974
National survey on French sexuality which will form the basis for the “Simon Report”
1970
First study on food labels, even before the appearance of the 1980s food crises
1968
Ifop leads the first study polling children to identify their influence on the purchases of their parents
1967
On TV channel Europe 1, Ifop announces that General de Gaulle will be forced into a runoff after the first round of the presidential election, on the evening voting in the election closed
1965
First systematic surveys on the impact of advertising in magazines
1961
First study on gender balance and time spent in the home
1958
First advertising post-testing for Rouge Baiser by Lancôme
1950
First recording of radio audience figures
1949
Launch of the first “omnibus” surveys; Ifop represents France in the international Gallup network
1947
Jean Stoetzel, founder of Ifop, creates the word “sondage” (poll) to describe sample-based surveys. Marcel Bleustein-Blanchet claims authorship of the technique
1938
Ifop conducts the first public opinion survey in France: “Should we die for Danzig?”
1938
Jean Stoetzel creates Ifop
1938
Our responsible commitment
Ifop, a Responsible Group
Ifop has been one of the very first research institutes to address sustainable development issues for institutions and brands, launching the Sustainable Development Observatory in 2002. Since then, we have been actively contributing to raising awareness among companies and institutions about sustainable development, which is now an integral part of both our internal and external policies.
ENVIRONMENT
Although Ifop provides only intellectual services, we strive to minimize the environmental impact of our activities, notably through:
- The default digitization of all documents and materials (proposals, questionnaires, reports) produced in the course of studies and communications with our clients
- A partnership with the company Les Joyeux Recycleurs, which enables the recycling of our waste through collection boxes placed throughout the organization. For every kilo collected, Les Joyeux Recycleurs contributes to funding Ares Atelier, an organization dedicated to helping people in difficulty reintegrate into society.
Social Commitment
The Ifop Group is deeply committed to promoting diversity, gender pay equality, and supporting individuals facing exclusion or disabilities. Here’s how we act on this commitment:
- Since 2010, we have been signatories of the Diversity Charter, which promotes social cohesion and equity.
- Since 2009, we have partnered with the association “Nos Quartiers Ont des Talents“, where volunteer executives from our company mentor young graduates from underprivileged neighborhoods who are seeking employment.
- Ifop scored 88 out of 100 on the Gender Equality Index in 2023. This index measures companies’ efforts toward gender pay equality and aligns with the “Professional Future” Law of September 5, 2018, aimed at eliminating pay disparities over time.
PROFESSIONAL ETHICS
Ifop adheres to the ESOMAR Code for market and opinion research and favors international partnerships with ESOMAR member companies. This code particularly sets standards for protecting:
- Survey respondents
- The confidentiality of collected data
- Children or young populations who may be involved in our studies
The Ifop Horizons Team, established in 2020, champions the Group’s CSR project. This diverse team comprises eight active members with a wide range of ages, levels of seniority, hierarchical positions, and expertise within the company.
Discover the Team and our full CSR Charter by following this link.
OUR COMMITMENT TO PERSONAL DATA PROTECTION
With the introduction of the General Data Protection Regulation (GDPR), Ifop reaffirmed its commitment to personal data processing through a series of measures that include:
- The appointment of a Data Protection Officer and the establishment of an internal team dedicated to ensuring Ifop’s commitments are upheld, raising operational teams’ awareness of best practices, and conducting internal audits.
- A commitment to reduce the impact of personal data collection by limiting it strictly to the elements necessary for the study’s objectives and ensuring data is not used in ways incompatible with those objectives.
- Implementation of procedures to guarantee the anonymity of participants in studies conducted by Ifop.
- Obtaining the free, specific, and informed consent of all participants whose personal data is collected and ensuring that the purpose and method of collection are clearly communicated to them.
- Ensuring that personal data is not retained longer than necessary for the purposes for which it was collected or processed.
- Establishing procedures to respond to requests from participants exercising their rights regarding the personal data collected directly by Ifop.
- Implementing security protocols to manage risks, as outlined in an Ifop technical protocol, which includes the use of encrypted and secure messaging for any transmission or receipt of personal data files.
Ifop also commits to collaborating exclusively with external parties (subcontractors or other suppliers) who comply with data protection directives and regulations, including signing contracts that mandate these standards.
A detailed description of Ifop Group’s commitments to Personal Data Protection is available here.
