As part of our approach to deeply exploring major global markets, we continued our journey into the Indian market.
After the success of our first Masterclass on “The New Face of Luxury in India”, we organized a second edition focused on a key theme for understanding this unique market: TIME.
In India, the perception of time shapes daily life and influences luxury and beauty consumption.
During this Masterclass, we explored India’s different temporal dimensions:
- The infinite time of longevity
- The ancestral time of craftsmanship
- The immediate time of luxury and beauty consumption frenzy
The teams at Groupe Ifop were delighted to present this second edition of the India Masterclass, offering exclusive content, including access to a dedicated qualitative and quantitative study for participants.
AN EXPERIENCE THAT RESONATED: Discovering DEEYA PARIS
With our commitment to creating moments of sharing and inspiration, we were keen to introduce the world of Marielou and Matthieu, enriched by their experiences in India and internationally.
In the heart of a concept store in Le Marais, participants discovered an exceptional space where art, craftsmanship, and creativity intertwine.
Inspired by Indian craftsmanship and cultural richness, this unique venue offered an immersive experience, blending tradition and innovation. Attendees were immersed in a world where elegance, design, and culture meet, celebrating excellence and cross-cultural dialogue, with access to the “Vintage India” exhibition.
Highlights of the Event
Attending the Masterclass allowed participants to:
- Discover an exclusive quali/quanti study firsthand
- Explore a unique concept store
- Visit the “Vintage India” exhibition
- Enjoy surprise moments that enriched the experience
We sincerely thank all participants for their presence and engagement. This event was a true moment of exchange and inspiration around luxury and the concept of time in India.
