As China is a fiercely aging society ! In 2040 60+ years old will represent 28% of the population. Yet Chinese Seniors have not been investigated by brands and need to be rediscovered.
Deep dive into a generation that has constantly adapted itself to a changing China and that has the means and will to consume, even in a difficult economic context.
What you will learn :
- Powerful insights : understand the key behaviors of Chinese seniors and their impact on various markets.
- Lifestyle and values : discover their aspirations and the values shaping their consumption choices.
- Key learnings for brands : practical strategies for adapting your brand, whether you’re in retail, automotive, finance, beauty, luxe or any other sector.
