A glimpse into luxury, beauty, retail and the American consumer
Last week, the private masterclass organized by the Ifop Group took place on the Mississippi riverboat for an immersive cruise on the Seine.
More than 60 guests had the opportunity to enjoy a full experience from Paris to the US and to deep dive into the realms of luxury, beauty, retail, lifestyle, …
A morning filled with insights about the American market, featuring the exclusive presence of Stephanie Sandler, and developed by the experts and sociologists of the Ifop Group, Stephane Truchi, Remy Oudghiri and Nicolas Riou.
This meeting provided the opportunity to share :
- Key Figures on the American market and the potential for Luxury and Lifestyle markets.
- A Deep Dive into the American Market and its Nuances in Luxury, Beauty, Lifestyle & Retail, and trends with specific examples (showcasing some buzzworthy American marketing campaigns!) and a special focus on Gen-Alpha.
- A mirrored analysis of the American Consumer compared to Chinese and European consumers.
- The key success factors for luxury brands in the US. However, US luxury differs from other markets and operates on its own principles : we explored its distinctive characteristics and driving forces, unraveling what sets it apart and fuels its triumph.
✨ Thank you to all the participants for their presence and the trust placed in us !
The full report is available at a preferential rate for participants. Book now an appointment with an expert !
