What is the impact of this display of solidarity by beauty brands? Will this commitment become a key expectation among consumers? What possible lever for brands?
We have just gone through a period without precedent that rocked many of our certainties.
During this period, over and above the ethical and environmental commitments already initiated, the beauty industry took it upon itself to address the key issues facing society at large:
Numerous initiatives aiming to support populations in their struggle with Covid–19
More recently, expression of support for minorities
IFOP BEAUTY is launching its subscription study to understand the impact of this display of solidarity from the standpoint of both beauty brands and their consumers.
