who
we are
Ifop Group is a human-sized company ranked in the Top 5 market research institutes in France. It has been the leader in opinion polling since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China. Since 2018, Sociovision (link to website) has enriched the Group’s offer with unique observatories and exclusive data science know-how. In 2022, the acquisition of Occurrence (link to website), an independent research and consultancy institute, and its subsidiary Deep Opinion (link to website) completes Ifop Group’s offer in the field of communication strategy evaluation. In 2023, Brain Value (link to website), the qualitative studies leader in France, instils new momentum to the Group’s qualitative and strategic planning know-how to ascertain its clients receive even more comprehensive support.
The Ifop Group is driven by 4 values :
As a driver of democracy and a partner in strategic decision-making for brands, the group has always been a stakeholder in the business ecosystem to develop practices in keeping with the times and guarantee that ethics are respected when studies are conducted. Our subsidiary Occurrence is currently doing R&D work in data ethics to ensure that we remain leaders when it comes to these issues.
This ease internally helps develop affinity in our client relations. We address each client’s issue with key persons who understand the challenges of the sector and have expert knowledge of the industry, territory or geographical area. Ifop subsidiaries in Asia and the USA contribute to this local knowledge.
#Passion : Our experts are driven by an entrepreneurial spirit and by a passion to decipher and understand today’s society and the world of tomorrow.
With more than 700 news topics / articles per year – Ifop is one of the top publishing research groups – making knowledge available to everyone.
Backed by our belief that connecting to other people, cultures and new ways of consuming creates value, we are multiplying our partnerships and expanding our network each year, so that we are in turn able to connect our clients with the diversity of the entire world.
Find the details of our values by following this link.
Key Data
![](https://www.ifop.com/wp-content/uploads/2023/03/39-4.png)
![](https://www.ifop.com/wp-content/uploads/2023/03/39-4.png)
Consolidated revenue
![](https://www.ifop.com/wp-content/uploads/2021/09/02-En.png)
![](https://www.ifop.com/wp-content/uploads/2021/09/02-En.png)
Activity split
![](https://www.ifop.com/wp-content/uploads/2023/03/39-5.png)
![](https://www.ifop.com/wp-content/uploads/2023/03/39-5.png)
Average age
![](https://www.ifop.com/wp-content/uploads/2023/03/39-6.png)
![](https://www.ifop.com/wp-content/uploads/2023/03/39-6.png)
Gender ratio
our professional partners
Timeline
![Occurrence joins Ifop Group](https://www.ifop.com/wp-content/uploads/2022/04/LogoOccurrence1.png)
![Occurrence joins Ifop Group](https://www.ifop.com/wp-content/uploads/2022/04/LogoOccurrence1.png)
Occurrence joins Ifop Group
2022
![Opening Ifop Inc. in New York](https://www.ifop.com/wp-content/uploads/2020/11/corporate-ifop-timeline-1.jpg)
![Opening Ifop Inc. in New York](https://www.ifop.com/wp-content/uploads/2020/11/corporate-ifop-timeline-1.jpg)
Opening Ifop Inc. in New York
2020
![Sociovision joins Ifop Group](https://www.ifop.com/wp-content/uploads/2020/11/logo-sociovision-timeline.jpg)
![Sociovision joins Ifop Group](https://www.ifop.com/wp-content/uploads/2020/11/logo-sociovision-timeline.jpg)
Sociovision joins Ifop Group
2019
![80th birthday](https://www.ifop.com/wp-content/uploads/2018/05/80-years.png)
![80th birthday](https://www.ifop.com/wp-content/uploads/2018/05/80-years.png)
Ifop celebrates its 80th birthday and introduces its ambitious “Move to Data Living” strategy
2018
![2017 Rolling](https://www.ifop.com/wp-content/uploads/2018/04/2017_Rolling.png)
![2017 Rolling](https://www.ifop.com/wp-content/uploads/2018/04/2017_Rolling.png)
Using “rolling polling”, Ifop’s prediction of the French presidential election results are the most accurate of all pollsters
2017
![Stratégies Media Changers Awards](https://www.ifop.com/wp-content/uploads/2018/04/2017_GP_MediaChangers.png)
![Stratégies Media Changers Awards](https://www.ifop.com/wp-content/uploads/2018/04/2017_GP_MediaChangers.png)
Ifop named official partner of the first edition of the Stratégies-Media Changers Grand Prix
2017
![Virtual Immersion](https://www.ifop.com/wp-content/uploads/2018/04/2017_Immersion_Virtuelle.png)
![Virtual Immersion](https://www.ifop.com/wp-content/uploads/2018/04/2017_Immersion_Virtuelle.png)
Ifop is the first market research organization to offer fully immersive virtual reality models for qualitative research
2017
![Dentressangle](https://www.ifop.com/wp-content/uploads/2018/04/LOGO-Dentressangle-2018.png)
![Dentressangle](https://www.ifop.com/wp-content/uploads/2018/04/LOGO-Dentressangle-2018.png)
Laurence Parisot sells 100% of Ifop’s capital to Dentressangle Initiatives
2016
![It’s Luxe Time](https://www.ifop.com/wp-content/uploads/2018/04/2016_ItsLuxeTime.png)
![It’s Luxe Time](https://www.ifop.com/wp-content/uploads/2018/04/2016_ItsLuxeTime.png)
Ifop and the Journal du Luxe launch “It’s Luxe Time!”, the first morning discussion forum for luxury professionals
2016
![China Inside](https://www.ifop.com/wp-content/uploads/2018/04/2015_China-Inside.png)
![China Inside](https://www.ifop.com/wp-content/uploads/2018/04/2015_China-Inside.png)
Creation of ChinaInside, a research entity to help companies grow their business in China
2015
![COP 21](https://www.ifop.com/wp-content/uploads/2018/04/2015_COP21-1.png)
![COP 21](https://www.ifop.com/wp-content/uploads/2018/04/2015_COP21-1.png)
Ifop named exclusive partner of COP21
2015
![Picture Prospective](https://www.ifop.com/wp-content/uploads/2018/04/2014_Picture_Prospective.png)
![Picture Prospective](https://www.ifop.com/wp-content/uploads/2018/04/2014_Picture_Prospective.png)
InCapsule by Ifop launches “Picture Prospective”, awarded the Research and Innovation Silver Trophy in 2016
2014
![Euro-rolling](https://www.ifop.com/wp-content/uploads/2018/04/2014_EuroRolling.png)
![Euro-rolling](https://www.ifop.com/wp-content/uploads/2018/04/2014_EuroRolling.png)
Ifop launches Euro-Rolling, a rolling voting intentions poll for the European elections
2014
![InCapsule by Ifop](https://www.ifop.com/wp-content/uploads/2018/04/2014_InCapsule.png)
![InCapsule by Ifop](https://www.ifop.com/wp-content/uploads/2018/04/2014_InCapsule.png)
Ifop launches a new inspiration management unit, InCapsule by Ifop
2014
![Ifop Beauty](https://www.ifop.com/wp-content/uploads/2018/04/pole_beauty.png)
![Ifop Beauty](https://www.ifop.com/wp-content/uploads/2018/04/pole_beauty.png)
Creation of Ifop Beauty & Wellbeing, beauty expertise developed by the Ifop Luxury and Consumer divisions
2012
![iPhone studies](https://www.ifop.com/wp-content/uploads/2018/04/2010_Iphone-Ipad.png)
![iPhone studies](https://www.ifop.com/wp-content/uploads/2018/04/2010_Iphone-Ipad.png)
Ifop is the first organization to publish its surveys on iPhone and iPad
2010
![Sustainable development strategies](https://www.ifop.com/wp-content/uploads/2018/04/2009_StratégiesDvptDurable.png)
![Sustainable development strategies](https://www.ifop.com/wp-content/uploads/2018/04/2009_StratégiesDvptDurable.png)
Creation of training days on “Winning sustainable development strategies”
2009
![Women’s forum](https://www.ifop.com/wp-content/uploads/2018/04/2009_Womens-forum-1.png)
![Women’s forum](https://www.ifop.com/wp-content/uploads/2018/04/2009_Womens-forum-1.png)
Ifop and the Women’s Forum conduct in situ research on opinion leaders’ perceptions of the theme “Time to change, time for action”
2009
![Large-scope studies](https://www.ifop.com/wp-content/uploads/2018/04/2009_Grandes-Enquêtes.png)
![Large-scope studies](https://www.ifop.com/wp-content/uploads/2018/04/2009_Grandes-Enquêtes.png)
Ifop develops expertise in large-scope studies
2009
![Stratégies Grand Prix](https://www.ifop.com/wp-content/uploads/2018/04/gp_luxe.png)
![Stratégies Grand Prix](https://www.ifop.com/wp-content/uploads/2018/04/gp_luxe.png)
Ifop named official partner of the Stratégies- Grand Prix du Luxe and launches the “Luxury Trend Report”
2008
![Stéphane Truchi chairman](https://www.ifop.com/wp-content/uploads/2018/04/2008_StTruchi.png)
![Stéphane Truchi chairman](https://www.ifop.com/wp-content/uploads/2018/04/2008_StTruchi.png)
Stéphane Truchi become the new chairman – Organization of the company into 6 divisions
2008
![Role of women in society](https://www.ifop.com/wp-content/uploads/2018/04/1998_Femmes-societe.png)
![Role of women in society](https://www.ifop.com/wp-content/uploads/2018/04/1998_Femmes-societe.png)
Ifop conducts large-scale research on the role of women in French society. Laurence Parisot presents a summary of the findings to Hillary Clinton.
1998
![Ifop Asia](https://www.ifop.com/wp-content/uploads/2018/04/1996_IfopAsia.png)
![Ifop Asia](https://www.ifop.com/wp-content/uploads/2018/04/1996_IfopAsia.png)
First research organization to set up operations in China with the opening of its subsidiary in Shanghai: Ifop Asia
1996
![Euro´s switch](https://www.ifop.com/wp-content/uploads/2018/04/1983_Passage-Euro.png)
![Euro´s switch](https://www.ifop.com/wp-content/uploads/2018/04/1983_Passage-Euro.png)
First preparatory study on the switch to the Euro by Rocard Mission. It identifies the absolute necessity of a transitional period.
1993
![Environmental study worldwide](https://www.ifop.com/wp-content/uploads/2018/04/1991_Environnement_40pays.png)
![Environmental study worldwide](https://www.ifop.com/wp-content/uploads/2018/04/1991_Environnement_40pays.png)
In conjunction with its Gallup network, Ifop participates in a wide-ranging environmental survey conducted in 40 countries.
1991
![Laurence Parisot at Ifop](https://www.ifop.com/wp-content/uploads/2018/04/1990_LaurenceParisot.png)
![Laurence Parisot at Ifop](https://www.ifop.com/wp-content/uploads/2018/04/1990_LaurenceParisot.png)
Laurence Parisot arrives at the Head of Ifop
1990
![Exit poll in elections](https://www.ifop.com/wp-content/uploads/2018/04/1983_Sortie-Urnes.png)
![Exit poll in elections](https://www.ifop.com/wp-content/uploads/2018/04/1983_Sortie-Urnes.png)
Together with RTL, Ifop conducts an “exit poll” for the first time, questioning voters as they leave the polling stations in French municipal elections
1983
![Eurobarometer surveys](https://www.ifop.com/wp-content/uploads/2018/04/1974_Eurobarometres.png)
![Eurobarometer surveys](https://www.ifop.com/wp-content/uploads/2018/04/1974_Eurobarometres.png)
Ifop launches, coordinates and analyzes the first Eurobarometer surveys carried out in nine countries (West Germany, Belgium, Denmark, France, Ireland, Italy, Luxembourg, Netherlands, United Kingdom) on behalf of the European Commission
1974
![Rapport Simon](https://www.ifop.com/wp-content/uploads/2018/04/1970_Rapport-Simon.png)
![Rapport Simon](https://www.ifop.com/wp-content/uploads/2018/04/1970_Rapport-Simon.png)
National survey on French sexuality which will form the basis for the “Simon Report”
1970
![Food labels](https://www.ifop.com/wp-content/uploads/2018/04/labels_alimentaires.png)
![Food labels](https://www.ifop.com/wp-content/uploads/2018/04/labels_alimentaires.png)
First study on food labels, even before the appearance of the 1980s food crises
1968
![Children influence on purchases](https://www.ifop.com/wp-content/uploads/2018/04/1967_Enfants_Parents.png)
![Children influence on purchases](https://www.ifop.com/wp-content/uploads/2018/04/1967_Enfants_Parents.png)
Ifop leads the first study polling children to identify their influence on the purchases of their parents
1967
![De Gaulle into a runoff](https://www.ifop.com/wp-content/uploads/2018/04/1965_DeGaulle.png)
![De Gaulle into a runoff](https://www.ifop.com/wp-content/uploads/2018/04/1965_DeGaulle.png)
On TV channel Europe 1, Ifop announces that General de Gaulle will be forced into a runoff after the first round of the presidential election, on the evening voting in the election closed
1965
![Advertising in magazines](https://www.ifop.com/wp-content/uploads/2018/04/pub_magazine.png)
![Advertising in magazines](https://www.ifop.com/wp-content/uploads/2018/04/pub_magazine.png)
First systematic surveys on the impact of advertising in magazines
1961
![Gender balance](https://www.ifop.com/wp-content/uploads/2018/04/1958_EquilibreHF-foyer.png)
![Gender balance](https://www.ifop.com/wp-content/uploads/2018/04/1958_EquilibreHF-foyer.png)
First study on gender balance and time spent in the home
1958
![Rouge baiser](https://www.ifop.com/wp-content/uploads/2018/04/1950_Lancome.png)
![Rouge baiser](https://www.ifop.com/wp-content/uploads/2018/04/1950_Lancome.png)
First advertising post-testing for Rouge Baiser by Lancôme
1950
![Radio audiences](https://www.ifop.com/wp-content/uploads/2018/04/1949_Ecoutes-radio.png)
![Radio audiences](https://www.ifop.com/wp-content/uploads/2018/04/1949_Ecoutes-radio.png)
First recording of radio audience figures
1949
Launch of the first “omnibus” surveys; Ifop represents France in the international Gallup network
1947
![Creation of the word “sondage”](https://www.ifop.com/wp-content/uploads/2018/04/1938_Sondages.png)
![Creation of the word “sondage”](https://www.ifop.com/wp-content/uploads/2018/04/1938_Sondages.png)
Jean Stoetzel, founder of Ifop, creates the word “sondage” (poll) to describe sample-based surveys. Marcel Bleustein-Blanchet claims authorship of the technique
1938
![Danzig](https://www.ifop.com/wp-content/uploads/2018/04/1938_Dantzig.png)
![Danzig](https://www.ifop.com/wp-content/uploads/2018/04/1938_Dantzig.png)
Ifop conducts the first public opinion survey in France: “Should we die for Danzig?”
1938
![Ifop´s Creation](https://www.ifop.com/wp-content/uploads/2018/04/1938_Stoetzel.png)
![Ifop´s Creation](https://www.ifop.com/wp-content/uploads/2018/04/1938_Stoetzel.png)
Jean Stoetzel creates Ifop
1938
Our responsible commitment
L'Ifop, un groupe responsable
L’Ifop a été l’un des tout premiers instituts à s’intéresser aux enjeux du développement durable pour les institutions et les marques avec le lancement de l’Observatoire du développement durable en 2002. Nous contribuons depuis à la sensibilisation des entreprises et institutions aux enjeux du développement durable qui est ainsi inscrit à la fois dans notre politique interne et externe.
L’ENVIRONNEMENT
Bien que l’Ifop soit une société fournissant exclusivement des prestations intellectuelles, nous veillons à maîtriser les impacts de notre activité sur l’environnement, notamment par :
- La dématérialisation par défaut de tous les documents et supports (propositions, questionnaires, rapports) produits dans le cadre de la réalisation des études et des échanges avec nos clients
- La mise en place d’un partenariat avec la société Les Joyeux Recycleurs, permettant le recyclage de nos déchets par le biais de box disposés dans l’ensemble de la société. Pour chaque kilo collecté, les Joyeux Recycleurs participent au financement d’Ares Atelier, association qui aide à l’insertion de personnes en difficulté
L’engagement social
L’Ifop est particulièrement attentif à la promotion de la diversité, à l’égalité salariale H/F ainsi qu’aux personnes en situation d’exclusion ou de handicap, ainsi :
- Nous sommes signataires depuis 2010 de la Charte de la Diversité favorisant la cohésion et l’équité sociale
- Nous sommes partenaires depuis 2009 de l’association « Nos quartiers ont des talents », avec le parrainage par des cadres volontaires de l’entreprise de jeunes diplômés issus de quartiers difficiles en recherche d’emploi
- Ifop a obtenu la note de 81 sur 100 à l’index égalité Homme / Femme en 2022. Cet index permet de mesurer les efforts des sociétés en matière d’égalité salariale entre les hommes et les femmes. Elle entre dans le cadre de la Loi « Avenir Professionnel » du 5 septembre 2018 qui vise à terme à la suppression des écarts de rémunération.
- Nous sommes Partenaires de l’organisme Cap Emploi de Paris, afin de proposer des postes adaptés à des personnes en situation de handicap
L’ ÉTHIQUE PROFESSIONNELLE
L’Ifop adhère au Code ESOMAR en matière d’études de marché et d’opinion, et privilégie les coopérations internationales avec des sociétés membres d’ESOMAR. Ce code fixe notamment les règles de protection :
- des personnes répondant aux enquêtes
- de la confidentialité des données collectées
- des enfants ou populations jeunes pouvant être impliquées dans les études que nous menons
La Team Ifop Horizons, constituée en 2020, incarne et porte le projet RSE au sein du Groupe Ifop. C’est une équipe composée de 7 membres actifs riche en diversité : d’âge, niveau d’ancienneté, niveau hiérarchique et d’expertises au sein de l’entreprise…
Retrouvez la Team et l’intégralité de notre charte RSE en suivant ce lien.
NOTRE ENGAGEMENT SUR LA PROTECTION DES DONNÉES PERSONNELLES
A l’occasion de l’entrée en vigueur du Règlement Général sur la Protection des Données (RGPD), Ifop a réaffirmé ses engagements relatifs au traitement des données personnelles au travers d’une série de mesures comprenant notamment :
- La nomination d’un Data Protection Officer et la mise en place d’une équipe interne dédiée, pour s’assurer de la bonne application des engagements de l’Ifop, sensibiliser les équipes opérationnelles sur les bonnes pratiques et mener des audits internes.
- L’engagement de réduire l’impact de la collecte des données personnelles en limitant et minimisant la collecte aux seuls éléments nécessaires à l’objectif de l’étude, et en s’assurant qu’ils ne soient pas utilisés d’une manière incompatible avec ces objectifs ;
- La mise en place des procédures pour garantir l’anonymat des participants aux études menées par Ifop ;
- L’obtention du consentement libre, spécifique et éclairé de tous les participants dont les données personnelles sont collectées ; et l’engagement que la finalité et la méthode de la collecte leur ont été clairement exposées ;
- L’engagement que les données personnelles ne soient pas conservées plus longtemps que la finalité pour laquelle elles ont été collectées ou traitées ne l’exige ;
- La mise en place des procédures pour répondre aux demandes des participants qui feraient valoir leurs droits au sujet des données personnelles les concernant recueillies directement par l’Ifop ;
- La mise en place des protocoles de sécurité pour maîtriser les risques – tels que décrits dans un protocole technique Ifop – et qui regroupe notamment l’emploi d’une messagerie cryptée et sécurisée pour tout envoi ou réception de fichier de données personnelles.
L’Ifop s’engage par ailleurs à ne collaborer qu’avec des intervenants extérieurs (sous-traitants ou autres fournisseurs) qui respectent les directives et règlementations liées à la protection des Données personnelles, notamment par la signature de contrats avec eux.
Une description détaillée des engagements du Groupe Ifop en matière de Protection des Données Personnelles est accessible ici