Among the Top 5 institutes in France, the human-sized Ifop Group has been the leader in opinion polling since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China.
Since 2018, Sociovision has enriched the Group’s offer with unique observatories on the market and exclusive data science know-how.
In 2022, the acquisition of Occurrence, an independent research and consultancy institute, and its subsidiary Deep Opinion completes the Ifop Group’s proposal in the evaluation of communications.
In 2023, Brain Value, the leader in qualitative research in France, will give new momentum to its qualitative and strategic planning expertise to provide even more global support to the Group’s clients.
Read the interview of Stéphane Truchi, CEO, who shares the significant events and the prospects of the Ifop group with the arrival of a new shareholder, LFPI, in 2022.
As part of our approach to deeply exploring major global markets, we continued our journey into the Indian market. After the success of our
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The luxury market stands at a crossroads. Despite global challenges and a modest outlook, the U.S. remains a key driver of growth, projected
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Because Generation Z is redefining the codes of luxury and could represent nearly 30% of the sector's purchases by 2030, we are committed to
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Welcome to 2025, and with it, the much-anticipated post-brain rot era. Brain rot, a term that went viral online, describes the mental
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Ifop Group is proud to announce the appointment of Jean-Michel Janoueix as Chief Executive Officer. Having acquired 30 years’ experience including
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Initiated in 2014 by CB News and Publicis Media, this important event of the year proposes the theme of "Radical Hybridation" for its
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As a historic partner of the Grand Prix Stratégies du Luxe, the Ifop Group has conducted the exclusive "Luxury Trend Report"
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Paris, November 14, 2024 — Ifop Group, a longstanding leader in market research, is entering a new phase with the launch of a reimagined brand platform
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