Among the Top 5 institutes in France, the human-sized Ifop Group has been the leader in opinion polling since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China.
Since 2018, Sociovision has enriched the Group’s offer with unique observatories on the market and exclusive data science know-how.
In 2022, the acquisition of Occurrence, an independent research and consultancy institute, and its subsidiary Deep Opinion completes the Ifop Group’s proposal in the evaluation of communications.
In 2023, Brain Value, the leader in qualitative research in France, will give new momentum to its qualitative and strategic planning expertise to provide even more global support to the Group’s clients.
Read the interview of Stéphane Truchi, CEO, who shares the significant events and the prospects of the Ifop group with the arrival of a new shareholder, LFPI, in 2022.
As a historic partner of the Grand Prix Stratégies du Luxe, the Ifop Group has conducted the exclusive "Luxury Trend Report"
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Paris, November 14, 2024 — Ifop Group, a longstanding leader in market research, is entering a new phase with the launch of a reimagined brand platform
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As China is a fiercely aging society ! In 2040 60+ years old will represent 28% of the population. Yet Chinese Seniors have not been investigated by brands
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Ifop employees, clients and friends were deeply saddened on Wednesday 5 June by the news of the passing of Stéphane Truchi, CEO of the Ifop Group since
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A glimpse into luxury, beauty, retail and the American consumer Last week, the private masterclass organized by the Ifop Group took place on
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And we are together at the heart of this momentum. The Ifop Group continues to grow with unwavering ambition. The diversity of our
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For the 14th year running, the Ifop Group is partnering with Stratégies for the Grand Prix Stratégies du Luxe. Ifop
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In a world becoming increasingly heterogeneous, and with the growing necessity for businesses to explore niche markets, decision-making has never
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